Lutzker & Lutzker’s Insight, The Writers Guild of America Strike, the Creative Industry and Artificial Intelligence, by Carolyn Wimbly Martin and Dana Sussman, was shared by the WGA on LinkedIn noting that the generative artificial intelligence (“AI”) “issues [were] explained in detail by experts…” The article highlights the current and potential uses of AI in the entertainment industry and its impact on the livelihoods of creative talent as well as the right of publicity and copyright ownership issues. The current debate harkens back to work Arnie Lutzker did in the 1980s and 1990s when he represented the Directors Guild of America (“DGA”) and its Artists Rights Foundation, coordinating with other creative unions in their opposition to the colorization of black and white film and television shows. Just as AI challenges the definition of authorship by relying on existing works and images to generate novel content, colorization took existing works and transformed them into something new.
